Read previewLeBron James and Maverick Carter's company has launched a men's grooming collection inspired by "The Shop." "There was even a moment where we had Travis Scott as a guest, where he said he Googles face routines and men's grooming routines." According to data from market research company Grand View Research, the global market for men's grooming products was valued at $202.6 billion in 2022. AdvertisementCarter told BI that young consumers willing to ignore stereotypes surrounding men's grooming have helped bolster that growth. Purchase The Shop grooming collection at Walmart now.

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Persons: —, LeBron James, Maverick, James, Carter, Paul Rivera, LeBron James himself, Rivera, Travis Scott Organizations: Service, SpringHill Company, Business, View Research, Walmart Locations: New York, SoHo